Benefit

Look Who’s #1

Benefit was the #1 prestige mascara brand & #1 brow brand in the U.S. for 2023.*

*Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, January–December 2023 Combined; Prestige Brand Classification for mascara.

Dive into the vibrant world of Benefit Cosmetics, where playful charm meets serious skincare. Our Benefit makeup collection is perfect for the modern, dynamic individual who loves to express themselves with a touch of whimsy.

Benefit Cosmetics skincare is all about combining fun with functionality. Each product is designed to address specific skin concerns while adding a burst of joy to your skincare routine. From refreshing toners to revitalizing moisturizers, our skincare range pampers your skin, leaving it glowing and radiant.

In our range of Benefit Cosmetics, every item is a celebration of bold beauty and innovative skincare. Whether you're seeking a flawless foundation, a stunning blush, or an eyebrow enhancer that stands out, we have you covered. Benefit is renowned for its unique, instant beauty solutions that deliver quick, visible results.

Join us in experiencing the delightful world of Benefit, where every product is an adventure in beauty and skincare. Let your personality shine through with cosmetics that are as fabulous and fearless as you are.